Apart from the ongoing success of Ghajini, the movie has been able to create much hype in the corporate world through its well tuned and finely coordinated marketing campaign pre and post movie release.
Management is an extremely competitive profession; where one is pitted against the best of the best. He has to beat the performance benchmarks amongst his peer group, in order to forge his way ahead and have a successful career.
David Boyle realized that there is a bigger audience and decided to dub his film in Hindi and Tamil. The film Slumdog Millionaire got unprecedented media coverage (helped also by the Oscar nominations); and opened to packed houses across multiplexes in the country.