Google Using TinyURL for Shortening URLs in SMS Search

Published in: Google - sms

When you perform a web search on mobile phone using Google SMS, the SMS text message you get back from Google has two parts - web search results and a short URL that redirects to the relevant Google search page.

For instance, Google sent an SMS message with this short URL - - for a search query like “Global Warming.”

Now if we to use the services of TinyURL for converting that same Google page into a shorter URL, the resulting address would be something like this -

Noticed a similarity ? The redirection code generated by TinyURL (6xbo7q) and Google SMS search (xva90t) have six characters each.

Since this can just be a coincidence, let’s look at the HTTP Response generated by Google that clearly says “tinyurl_server.”


Google is either using TinyURL service for generating short URLs or there’s another possibility - they may have developed something similar in-house but gave it the same name “tinyurl.”

Related: Google Should Consider Decoding TinyURLs

📮  Subscribe to our Email Newsletter for Google tips and tutorials!
Published in: Google - sms

Looking for something? Find here!

Meet the Author

Web Geek, Google Developer Expert
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

Get in touch

Google Add-ons

Do more with your Gmail and GSuite account

We build bespoke solutions that use the capabilities and the features of Google Workspace for automating business processes and driving work productivity.

  1. Mail Merge with Attachments
    Send personalized email to your Google Contact with a Google Sheet and Gmail
  2. Save Emails and Attachments
    Download email messages and file attachments from Gmail to your Google Drive
  3. Google Forms Email Notifications
    Send email notifications to multiple people when a new Google Form is submitted
  4. Document Studio
    Create beautiful pixel perfect documents merging data from Google Sheets and Google Forms
  5. Creator Studio for Google Slides
    Turn your Google Slides presentations into animated GIFs and videos for uploading to YouTube