Nestle's Facebook Page - The Controversy

Published in: Facebook

You can always create a Facebook page for your company in minutes but that’s not enough -  you also need to involve yourself in the various conversations that are happening on your Facebook pages. Here’s an example:

Facebook Page of Nestle

When Nestle posted a message on their Facebook page saying they won’t accept comments from fans who use Nestle logos in their profile picture, it become a big issue for people. Some even suggested boycotting Nestle products as the logo policy goes against “freedom of speech and expression.”

There were lot of sensible voices in the conversation as well. Though all big companies have an active presence on Facebook, it’s mostly one-sided talk and you rarely see them conversing with fans.

Nestle, on the other hand, is more actively involved in the conversations and I think their reps handled the above situation pretty well. A company can only do that when they have dedicated resources - merely publishing news about your products in not enough.

Published in: Facebook

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Web Geek, Google Developer Expert
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

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