The Highest Paying Keywords in Online Advertising

Do you know what kind of money advertisers are willing to spend on Google AdWords to reach out to potential customers? Well you may be a bit surprised to learn that CPC rates, or the amount that an advertiser pays to Google if a search user clicks on an ad once, can as high as $55 in certain categories.

google keywords

The Most Expensive Keywords in Online Advertising

WordStream, an online marketing company, analyzed the most expensive keyword categories for online advertising and found that keywords related to Insurance, Loans, Mortgage, Attorneys and Credit were the most expensive with advertising costs ranging between $55-$45 per click.

In the tech domain, the high-paying keywords are around web hosting, conference call services, CRM / help-desk software and data recovery software.

The advertising rates for such niches are so high for two reasons – there’s plenty of competition among advertisers so they have to bid higher to outbid the other and second, the return after winning a customer is extremely high.

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

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Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

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