Microsoft Direct Network Effect vs Google Indirect Effect

Microsoft Direct Network Effect:

Microsoft attracted consumers and software developers to use its technology, the software that controls the basic operations of a personal computer. The more that people used Microsoft’s operating system, the more that third-party developers built products to run on Windows, which attracted more users. So Microsoft’s success snowballed, and the company owned the essential technology, making it harder for users and developers to switch to alternatives.

Google Indirect Network Effect:

The direct effects includes software document formats and technology standards that are owned by one company and that are incompatible with a rival’s technology. The indirect effects include large numbers of users, the ability to learn from those users, the power of a well-known brand and user inertia. For Google, the indirect network effects are very powerful.

Google, Zen Master of the Market

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

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Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

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