Microsoft Direct Network Effect vs Google Indirect Effect

M
Published in: Google - microsoft

Microsoft Direct Network Effect:

Microsoft attracted consumers and software developers to use its technology, the software that controls the basic operations of a personal computer. The more that people used Microsoft’s operating system, the more that third-party developers built products to run on Windows, which attracted more users. So Microsoft’s success snowballed, and the company owned the essential technology, making it harder for users and developers to switch to alternatives.

Google Indirect Network Effect:

The direct effects includes software document formats and technology standards that are owned by one company and that are incompatible with a rival’s technology. The indirect effects include large numbers of users, the ability to learn from those users, the power of a well-known brand and user inertia. For Google, the indirect network effects are very powerful.

Google, Zen Master of the Market

Published in: Google - microsoft

Looking for something? Find here!

Meet the Author

Web Geek, Google Developer Expert
A
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

Get in touch