Google: Stuffing Lot of Keywords in Web URLs Is Spam
This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address). Excerpts:
Matt Cutts: If you can make your title four- or five-words long - and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
Stephan Spencer: So, would something like 10 words be a bit much then?
Matt Cutts: It is a little abnormal. I know that when I hit something like that - even a blog post - with 10 words, I raise my eyebrows a little bit and, maybe, read with a little more skepticism. Link.
Google Developer Expert, Google Cloud Champion
Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.
Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory