Google: Stuffing Lot of Keywords in Web URLs Is Spam

Written by Amit Agarwal on May 1, 2008

This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address). Excerpts:

Matt Cutts: If you can make your title four- or five-words long – and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.

Stephan Spencer: So, would something like 10 words be a bit much then?

Matt Cutts: It is a little abnormal. I know that when I hit something like that – even a blog post – with 10 words, I raise my eyebrows a little bit and, maybe, read with a little more skepticism.  Link.


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