Google: Stuffing Lot of Keywords in Web URLs Is Spam
This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address). Excerpts:
Matt Cutts: If you can make your title four- or five-words long - and it is pretty natural. If you have got a three, four or five words in your URL, that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
Stephan Spencer: So, would something like 10 words be a bit much then?
Matt Cutts: It is a little abnormal. I know that when I hit something like that - even a blog post - with 10 words, I raise my eyebrows a little bit and, maybe, read with a little more skepticism. Link.
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Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.