Blogs – A Takeover Target for Mainstream Media

Blogs – especially the big-name brands such as TechCrunch, Gawker, GigaOm, Boing Boing, and the Huffington Post – appear to have attractive business models. They reach large, loyal audiences, they’re fairly cheap to run, and they can be lucrative.

October 26, 2007

Kimberley Castro – First came social networks. Then virtual worlds. Now blogs are dazzling the eyes of major media publishers as the next takeover targets.

That blogs – which generally provide continuously updated commentary on a particular subject, such as politics, economics, local news, or entertainment — are gaining acceptance by old media companies reflects their acknowledgement that Internet users would rather participate in the news than simply consume it. In addition, blogs are typically aimed at a niche audience; and each, with its own particular voice and point of view, develops a “community” of readers, and increases the potential for targeted advertising. Link.