What CPM Rates Should Bloggers Demand from Advertisers ?
Accoding to Jason Pontin of MIT Technology Review, blogs should target a $25 CPM to be successful financially. You may not make that kind of money from contextual advertising so look for alternate revenue streams like job boards, events, training or consultancy.
That’s the approach followed by successful blog networks like TechCrunch, GigaOm, PaidContent, ReadWriteWeb or VentureBeat. Link.
Google Developer Expert, Google Cloud Champion
Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.