What CPM Rates Should Bloggers Demand from Advertisers ?

Written by Amit Agarwal on Feb 27, 2008

Accoding to Jason Pontin of MIT Technology Review, blogs should target a $25 CPM to be successful financially. You may not make that kind of money from contextual advertising so look for alternate revenue streams like job boards, events, training or consultancy.

That’s the approach followed by successful blog networks like TechCrunch, GigaOm, PaidContent, ReadWriteWeb or VentureBeat. Link.

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