Google AdSense Ads in RSS Feeds - First Impressions & Screenshots

The AdSense for RSS feeds program is now live for some publishers and Google has also discontinued the FeedBurner Advertising Network in favor of AdSense.

AdSense for Feeds

*If you are subscribed to this RSS feed in either Google homepage or any news reader, you may have already seen the new feed ads at the bottom of each article.

AdSense Ads in Feeds are contextual and are available in banner (468x60) and medium rectangle (300x250) formats. They are probably a mix of CPC and CPM ads because you can show either text ads or image ads or even a combination of both in your feeds.

Here’s a screenshot of a feed ad inside an article that was about search engine optimization - notice the relevance of the ad.

Screenshot - Adsense in RSS

AdSense publishers can choose how frequently the ads should appear in the feed and whether ads should appear in articles that are relatively short.

What’s different from FeedBurner though is that with Google AdSense you can position ads either at the bottom or top of the feed item.

AdSense Settings

There are two big advantages here:

a. The ads are contextual, very relevant and publishers may therefore see better returns.

b. A large majority of FeedBurner advertisers targeted their ad campaigns for US traffic so publishers were not able to successfully monetize traffic from other countries. That will change with AdSense for Feeds as Google has advertisers almost everywhere.

Here’s another example of an RSS ad - its a medium rectangle this time.

Large RSS Ad

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory


Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

Email Newsletter

Sign up for our email newsletter to stay up to date.

We will never send any spam emails. Promise.