Don’t Rely on Traffic from Search Engines, Write Premium Content

Written by Amit Agarwal on Jul 10, 2007

Usability guru Jakob Nielson is not in favor of writing content for search traffic:

If you’re an expert who wants to live from adding to the world’s knowledge, you must go beyond the mainstream Web model of single page visits driven by search traffic. You must change the game and create content that’s so valuable that business users are willing to pay for it.

You should also focus on material that lower-ranked content contributors can’t easily create in their spare time.

Both of these needs are met when you produce in-depth content. Link 

Document Studio

Generate beautiful and pixel-perfect documents in PDF, Word, Excel or PowerPoint.

Download New
Mail Merge

Send personalized emails from Gmail, include unique attachments, track opens and more.

Download Popular
Save Emails

Download email messages and file attachments from Gmail to your Google Drive.

Download Popular

Subscribe to our Email Newsletter