Adsense Click Fraud Estimates by Third-Party Auditors

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Published in: Google AdSense

Google - The big problem with third-party auditors is that they continue to count “fictitious clicks,” clicks that Google doesn’t count as clicks at all, in click fraud estimates.

Here’s one major example: Users click on a Google ad on Google.com or an Adsense site. When they land on the advertiser’s site, they click on products, hitting the “back” button to go back to the landing page. Many browsers reload the landing page each time. We don’t count those as clicks, but third-party auditors actually register each click on the “back” button as another click on an ad, which grossly overestimates the number of ad clicks. Link.

Published in: Google AdSense

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Amit Agarwal

Amit Agarwal is a Google Developer Expert in GSuite and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. Read more on Lifehacker and YourStory

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