AdSense Webinar: Making the Most Out of AdSense

A
Published in: Google AdSense - webinar

The AdSense Optimization team at Google recently conducted a live chat where they shared some useful tips on improving revenue from text ads as well as AdSense for search. The presentation was followed by an interactive Q&A session with AdSense publishers.

Recording of AdSense Optimization Webinar

In case you missed this webinar, here’s a complete recording of the presentation that was sent to all registrants via email. The Q&A starts at 26:00.

And here are answers to some of the most frequently asked questions from the AdSense chat session again shared via email.

Q: What is the performance difference between the 300x250 and the 336x280 units? AdSense Specialist: The 336x280 usually has a higher CTR; however we tend to have a higher image inventory for the 300x250 unit. Ultimately, both the large and medium rectangles are two of our top performing ad units, so using the one which fits most seamlessly into your site design is key.

Q: Does adding additional AdSense ad units to your pages decrease CPC or eCPM? AdSense Specialist: Usually, most publishers see overall revenue gains if they place more ad units on their pages. Publishers may see a decrease in the average “eCPM” in their account, but this is expected because the additional ads on a page will usually generate lower per-click revenue. For example, the top 4 ads on a page will generate the most revenue through our auction model, and the next 5-8 ads will generate lower amounts. However, the overall revenue generated will usually be higher for the publisher.

Related: See some more AdSense Optimization Tips.

📮  Subscribe to our Email Newsletter for Google tips and tutorials!
Published in: Google AdSense - webinar

Looking for something? Find here!

Meet the Author

Web Geek, Google Developer Expert
A
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

Get in touch

Google Add-ons

Do more with your Gmail and GSuite account
G

We build bespoke solutions that use the capabilities and the features of Google Workspace for automating business processes and driving work productivity.

  1. Mail Merge with Attachments
    Send personalized email to your Google Contact with a Google Sheet and Gmail
  2. Save Emails and Attachments
    Download email messages and file attachments from Gmail to your Google Drive
  3. Google Forms Email Notifications
    Send email notifications to multiple people when a new Google Form is submitted
  4. Document Studio
    Create beautiful pixel perfect documents merging data from Google Sheets and Google Forms
  5. Creator Studio for Google Slides
    Turn your Google Slides presentations into animated GIFs and videos for uploading to YouTube