If you ever wondered why TED Talks are exactly 18 minutes long, here’s a clue from TED curator Chris Anderson:
Q: Why are the talks only 18 minutes?
A: It’s long enough to be serious and short enough to hold people’s attention. It turns out that this length also works incredibly well online. It’s the length of a coffee break. So, you watch a great talk, and forward the link to two or three people. It can go viral, very easily.
Chris also says that the 18-minute limitation brings discipline.
The 18-minute length also works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline.
Update: This interview - Chris Anderson: Ahe Art of the TED talk - was originally published on the
bizmore.com website and it is no longer available.