How to Block Google Analytics from Tracking your Visits

Google offer users an option to opt-out of their Google Analytics system. That basically means that if you visit a website that uses Google Analytics for tracking, your visit won’t be recorded by Google.

Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.

The opt-out feature in Google Analytics is available as an add-on for Google Chrome, IE and Firefox browser. Once installed,  the tracking information gathered by Google Analytics JavaScript (ga.js) will not be sent to Google Analytics servers.

Also see: How to Opt-out of Interest Advertising

Hide your Visits from Google Analytics

The Google Analytics opt-out tool needs to be installed on all browsers but if you want to prevent Google Analytics from tracking your visit system-wide, open your Windows hosts file and add the following line:

# [Google Analytics] 127.0.0.1 www.google-analytics.com

The Google Analytics tracking image (utm.gif) and the JavaScript (ga.js) are both served from google-analytics.com.

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

0

Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

Email Newsletter

Sign up for our email newsletter to stay up to date.

We will never send any spam emails. Promise.