How to Create PDF Documents Optimized for SEO

H
Published in: Google - OCR - PDF - SEO

Duff shares some good tips on how to get your Adobe PDF documents and presentations rank higher in Google and other search engines using simple techniques. Excerpts:

  • Verify that each PDF file has a proper Description and file-name before you upload them on to the web. Open the PDF file in Adobe Acrobat or any Adobe Reader and press Ctrl+D to view the properties.
  • Add structure and proper tags to PDF files to improve the quality and appearance of search results. Just like any web page, PDF documents add to the SEO value of your site when they contain keywords in prominent places and enclosed in heading (H1, H2) tags in the PDF files. Be sure to include links in the PDF files back to your own website. Users who post your PDF files on other servers will be posting links back to your own site.
  • File-size limits may apply. Try to ensure that PDF files posted online are as small as possible, to minimize the chance that search engines will give up and fail to index the document. If posting large PDF files (due to the size of the included images, for example) and it’s critical that Google indexes all of the content, consider posting by chapter. This way, Google is less likely to stop indexing at, say, page 57 of a 112-page document.
  • If you’re posting scanned documents, OCR them prior to posting.

From: AcrobatUsers.com

📮  Subscribe to our Email Newsletter for Google tips and tutorials!
Published in: Google - OCR - PDF - SEO

Looking for something? Find here!

Meet the Author

Web Geek, Google Developer Expert
A
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

Get in touch

Google Add-ons

Do more with your Gmail and GSuite account
G

We build bespoke solutions that use the capabilities and the features of Google Workspace for automating business processes and driving work productivity.

  1. Mail Merge with Attachments
    Send personalized email to your Google Contact with a Google Sheet and Gmail
  2. Save Emails and Attachments
    Download email messages and file attachments from Gmail to your Google Drive
  3. Google Forms Email Notifications
    Send email notifications to multiple people when a new Google Form is submitted
  4. Document Studio
    Create beautiful pixel perfect documents merging data from Google Sheets and Google Forms
  5. Creator Studio for Google Slides
    Turn your Google Slides presentations into animated GIFs and videos for uploading to YouTube