More Twitter Followers Don't Always Mean More Clicks
The “Suggested Users” feature of Twitter has left many souls unhappy and rightly so because the moment your Twitter profile shows up on the suggested list, your follower count can grow almost exponentially thus making you look all the more “influential”.
A high follower count on Twitter can certainly give an ego boost but will your servers crash if a popular Twitter user with half a million followers tweets about your web site?
I did a quick and very unscientific study to determine the relation (if any) between “Twitter follower count” and “web traffic” using random tweets of popular technology bloggers and here’s what I found:
If Mashable or TechCrunch (each having >300k followers) share a link on Twitter, the target website can expect anywhere between 3.5k to 6k visitors. On the other hand, someone like Steve Rubel (with ~20k followers) can alone send 1.1k to 2.2k new visitors from a single tweet though he’s just 5% the size of Mashable in terms of Twitter follower count.
And here’s some more data to suggest that 10x more Twitter followers don’t necessarily mean that links mentioned in their tweets would get 10x more clicks.
Mashable (Pete Cashmore) - 345,606 Followers
Why Brands Love Mommy Bloggers - 3,729 clicks
Picli, a Hybrid of Digg and Flickr - 3,146 clicks
Fring Launches a Better Twitter Mobile Experience - 4,899 clicks
MySpace and Microsoft Team Up - 6,149 clicks
Microsoft Encarta Succumbs to Wikipedia - 5,329 clicks
TechCrunch (Michael Arrington) - 314,985 Followers
Dell 24-inch monitor for \$209 - 4,484 clicks
Habbo Pulled In \$74 Million - 3,211 clicks
TinyURL Is Worth At Least \$46m - 3,844 clicks
JK Rowling Attacks Scribd - 3,693 clicks
Is Facebook Lowballing Numbers - 3,178 clicks
Om Malik - 28,341 Followers
Google’s Market Cap Bigger Than GE - 1,278 clicks
bit.ly raises around \$2 million - 1,344 clicks
BlackBerry to Launch TV Episodes - 620 clicks
MacBook and 460 kgs of CO2 - 720 clicks
Robert Scoble - 77,152 Followers
Help @loic and @furrier find hosting - 1,859 clicks
Dave Winer - 20,773 Followers
If I deleted my Twitter account - 894 clicks
Encarta, then and now - 653 clicks
Digg for Ads - 525 clicks
Is Firefox slower than other browsers - 783 clicks
Steve Rubel - 20,745 Followers
Twitter could own your Google footprint - 2,203 clicks
Twitter Tweaks Its Title Tags - 1,121 clicks
Twitter Gadget features - 1,196
Fred Wilson - 17,240 Followers
Blogger Jessica Wilson - 869 clicks
Plan to save local newspapers - 705 clicks
Thoughts on Bit.ly funding - 2,842 clicks
Google Developer Expert, Google Cloud Champion
Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.