Buy an Old Web Domain for Backlinks, History/Age

Search engines love to find things that search engine optimizers have a difficult time in manipulating — such as domain age — because they feel like this helps them to keep their index/rankings pure.

November 27, 2007

MJ – Purchase an existing Web site that has a history, and several backlinks. Even if you don’t intend on having your new Web site exist on this particular domain, 301 redirect the domain to your new domain and still pass along some value.

While the age value of the domain can’t be passed along, the backlinks associated with that domain certainly can be passed along through 301 redirects. Mind you, some in our industry consider this to be a “gray hat” SEO tactic. Link.