Monetize your Website with Google Surveys

Published in: Google - survey

google consumer survey

Google has introduced a new do-it-yourself product called Consumers Surveys to help businesses, big or small, perform targeted market research using online surveys.

For instance, if you are planning to introduce a new dish in your restaurant, you can create a survey targeting residents of your area and those in a particular income group. The following video offers more details about the new Consumer Survey product.

A Monetization Opportunity for Websites

The company creating the survey will pay Google $0.10 per response (for a general survey) or $0.50 per response for a demographically targeted survey (like when they want to target residents of New York who are in the 18-24 age group). These surveys will be embedded on Google network sites (much like AdSense ads) and Google will pay the web publisher a commission each time a visitor completes the survey.

You may wonder what is the incentive for the visitor to fill the survey? That will be decided by the publisher - they can either offer “premium” content to visitors who complete a consumer survey or maybe they can put their site’s registration for behind a survey.

Google has put up an online form for publishers who wish to apply for the Consumer Survey Program. The support site says that integrating surveys in a website is very similar to how your set up AdSense ads on your website. It however remains to be seen if Google will allow small publishers into the program.

Update: Google Surveys is currently available for U.S. publishers only according to an email from Google.

Making Money with Surveys

📮  Subscribe to our Email Newsletter for Google tips and tutorials!
Published in: Google - survey

Looking for something? Find here!

Meet the Author

Web Geek, Google Developer Expert
Amit Agarwal

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. He is the developer of Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

Get in touch

Google Add-ons

Do more with your Gmail and GSuite account

We build bespoke solutions that use the capabilities and the features of Google Workspace for automating business processes and driving work productivity.

  1. Mail Merge with Attachments
    Send personalized email to your Google Contact with a Google Sheet and Gmail
  2. Save Emails and Attachments
    Download email messages and file attachments from Gmail to your Google Drive
  3. Google Forms Email Notifications
    Send email notifications to multiple people when a new Google Form is submitted
  4. Document Studio
    Create beautiful pixel perfect documents merging data from Google Sheets and Google Forms
  5. Creator Studio for Google Slides
    Turn your Google Slides presentations into animated GIFs and videos for uploading to YouTube