A Different Kind of Pop-up Ads in Gmail

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Published in: Gmail

Google has long had a no pop-up ads policy across all their sites because, and rightly so, they find pop-up ads annoying - “Google does not allow pop-up ads of any kind on our site. We find them annoying.” The rules may however be less strict when it comes to promoting their own products.

This morning I came across this huge ad in Gmail for one of Google’s own product - the Google Apps marketplace. I refreshed the page and then switched to Gmail’s message view but the pop-up ad stayed around until I clicked the Dismiss button.

Technically speaking, pop-up ads open a new window in the browser but that old technique has largely been rendered ineffective because all browsers now include built-in pop-up blockers. However, if you make the pop-up ad a part of the web page itself, as in the case of these Gmail ads, browsers won’t block them but that doesn’t make them any less annoying.

Like traditional pop-up windows, these new ads also cover a major portion of the web page and they won’t disappear until you close them manually. May be this is just a temporary experiment to promote the marketplace to Gmail users who are on Google Apps but the ads would still fit into the category of pop-ups, just of a different kind.

Screenshot - Inbox view

Gmail popup in Inbox

Screenshot – Message view

popup ads in gmail message

Also see: Images ads in Gmail

Published in: Gmail

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Web Geek, Tech Columnist
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Amit Agarwal

Amit Agarwal is a Google Developer Expert in GSuite and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. Read more on Lifehacker and YourStory

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