Create Google Short URLs without the Toolbar

Learn how to use, Google’s new URL shortening service, to shrink web page URLs on the fly without the Toolbar.

December 16, 2009 Short URL - is a new URL shortening service from Google but unlike or tinyURL, cannot be used as a stand-alone service for shrinking URLs of web pages.

That means you can cannot create short URLs on-demand – you either need to install the Google Toolbar or, if you have a blog, you can integrate FeedBurner with Twitter and it will automatically create Google short links for all your new posts (not the old content).

Shorten URLs using

There’s however a new extension that you may use to create short URLs for the web page you are currently viewing inside Chrome without requiring the toolbar. Or, if you are using a browser other than Chrome, you can use this online service to shrink the URL of any web page using

Create Google Short Links

Internally, this extension (source) sends a POST request to with the user-agent parameter set to and gets back the Google short URL in JSON. It would be awesome if the developer can convert this extension into a bookmarklet.

function shortify(url)
  var auth_token = getUrlShorteningRequestParams(url);
  var urlEscaped = escape(url).replace(/\+/g,"%2B");"POST", "" + urlEscaped
     + "&auth_token=" + auth_token, false);
  xmlhttp.onload = xmlhttpLoad;

Related: Google Short URLs for Google Apps’ Domains