Tough for Blogs with Low Traffic to Make Money

Now imagine that the network is the blogosphere where new blogs spring into existence every day. And as they do, these newly minted bloggers are aspiring to make money. They set up their blog, pick a unique topic, research Google ads and affiliate programs, and they start writing content. But they are in for big disappointment, because in order to make money from blogging, they’ll need more than good, original content – they need traffic.

November 28, 2007

RWW reasons why it is getting tough for new bloggers to make money from Google Ads:

Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail is nearly zero.

Whatever monetization means the blogger in the long tail settled on, be it Google AdSense or Amazon affiliate codes, it can only work on large volumes of traffic. AdSense works for Google because the odds are in its favor – it is aggregating small amounts of traffic across the entire web. The math works for them because it is based on the massive scale of the web. It similarly works reasonably well for the sites with large amounts of traffic, but it fails for smaller publishers who have low visitor counts. Link.