SEO Tricks from Matt Cutts at WordPress - No Black Hat SEO

The SEO and spam king at Google, Matt Cutts, gave a good talk on optimizing your WordPress blog for the search engines (especially Google) - he was speaking at the two day WordCamp 2007 conference.

Here the best tips to get your blog rank higher in search engines without buying or exchanging links.

1. Google doesn’t care about link depth (i.e. the number of slashes in your permalink won’t matter)

2. The file extension doesn’t matter - you could call files as php, html or even mattcutts.. this is not taken into consideration while calculating the rankings but don’t use the .exe extension.

3. Use a 3-4 word long ALT tag description with every image - good for SEO plus screen readers.

4. Use dashes to separate words, hyphens are OK but spaces are bad.

5. Standardize backlinks (don’t mix and match www with non-www).

6. Make sure post creation dates are easy to find.

7. Use full-text RSS feeds to get loyal users. partial feeds get more page views, but not as much love.

8. Don’t include the post date in your URL.

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory


Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

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