Earning AdSense Dollars from Blogs

Little technical skill is needed to publish a well-read blog, meaning just about anyone with something worthwhile to say can find an audience, said Kim Malone Scott, director of online sales and operations for Google’s AdSense.

December 26, 2007

Candice Choi – It is no longer unusual for blogs with just a couple thousand daily readers to earn nearly as many dollars a month. Helping fill the pockets of such bloggers are programs like Google’s AdSense and many others that let individuals – not just major publications – tap into the rapidly growing pot of advertising dollars with a click of the mouse.

In 2006, advertisers spent $16.9 billion online, up steadily each year from $6 billion in 2002, according to the Internet Advertising Bureau. In the first half of 2007, online advertising reached nearly $10 billion, a nearly 27 percent increase over the first half of 2006.

Google’s Malone Scott said access to advertising online is more democratic, since an ad click from a tiny site is just as valuable as a click from a site with a million readers. Link.