The Average CPM Rates Across Different Verticals

If you are curious to know the average CPM rates for online advertising across different verticals, this report from Adify should give you a good idea.

July 19, 2012

If you are curious to know the average CPM rates for online advertising across verticals, this graph from Adify should give you a good idea.

CPM trends across verticals

Online Advertising - CPM Rate Chart

Except Food, Entertainment and Real Estate, the CPM rates for display ads have declined across industries in the last three quarters which is quite good news for online advertisers but not so good news for web publishers and bloggers.

For some unknown reason, this Adify Report excludes the Technology sector which also commands high CPM rates (the CPM rates for tech industry were around $15 in Q2 2009).

CPM = cost per thousand ad impressions.