India

News, Analysis & Opinion about Indian Business

Zero Moment of Truth: The Power of Consumer Segmentation

Zero Moment of Truth in Marketing - An average consumer comes across 6 million brand messages every year across various media - TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.

Second Moment of Truth – The proof of pudding

Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.

Beating Bangalore Traffic Snag – Infy style

To beat the growing traffic menace in Bangalore and the loss in productivity hours, the posterboy company, Infosys has devised a financial reward scheme to counter the woes.

Virtual Credit Card from ICICI Bank

After HDFC Bank and Kotak Mahindra Bank, ICICI Bank have launched Virtual Credit Card (VCC) which is an add-on Visa credit card issued on the primary credit card.

Free Microsoft Software for College Students in India

Bill Gates is in India and among other initiatives, he launched the DreamSpark program for all technical students in India. You get free software including web design and application development tools.