Remember 2001, when the beleaguered Star Plus channel launched KBC and Kyunki Saas…. to instantly garner the top spot in the Indian TV market.
Now 7 years hence, Colors channel has Anandi to its help and is slated to become the number one channel after overtaking Sony and Zee to already become the second most watched channel after leader Star Plus.
Colors has been aided by a mix of shows which have unique content and even other shows like Jai Shri Krishna, Big Boss have paid off for the channel. In fact Balika Vadhu has become the most watched serial on television.
Such is the scale of effect of the serial that it has even become a 8-8:30 p.m. phenomenon, whereby people venture out of there home only after 8:30 and malls, restaurants experience lower business during those times (much like what was witnessed during the morning time of Ramayan and Mahabharat).
The credit of the success of Colors could easily be given to its promotional campaign and balance of programming mix. Also, the channel is owned by Viacom and TV18, probably among the best production houses in US and India respectively and are known for their innovative and quality offerings.
Find this article at: http://www.labnol.org/india/interesting/the-balika-vadhu-effect-colors-set-to-become-number-one-tv-channel/4897/
Tags: tv18, India, Interesting
Reader Comments
this is a superb show i really love it n i watch it regularly i like anandi n jignesia
Written by tanu on 11.25.08
Dear Sir,
I loved to watch this seial due to lovely Anandi & Sugana but the episode telecasted on 25.02.09 was really very painfull as we were expecting a grand marrige of sugana and her journey after marrige with partap. Me and my sister in law realy loves there Couple and request to pls change the schedule and let them get married happily. This is our humble request. We want to see them joying and loving each other as sugana looks very cute when she is dressed up rather then in blue uniform.
Written by Kavita on 02.26.09
Hi! This is Sheetal. I and my family are a regular watcher of your daily soap named Balika Vadhu. We love to watch this serial. The actors who have played in this serial have given their full justice and have justify their character ,specially I will appreciate the work of Dadisa. But recently what u showed on 25-2-09 was very disappointing and heartbreaking. I request u to rewind those episodes and show that Partap has been survived. One more view to share as a viewer is, people watch TV to refresh their mind and not to see such painful things. I am sure like me many viewers will decide not to continue to watch this serial if such things are shown, as people will not like to cry and see sad things.
Hope u take our suggestions seriously and take a prompt action otherwise it may effect the TRP.
Written by Sheetal on 02.27.09
I totally agree with kavita, I love to watch balika vadhu, but recent happenings in the serial has left me totally in distress and pain, i just loved to watch this pair suguna and pratap so totally in love and waiting to start off life after marriage but now that dream of theirs has become a dream for me too. Please can’t u change the script somehow let the couple be happily settled in life, Phuli being the perfect example of a widow, u shouldn’t have shown another widow in the serial. please please its a request to consider the storyline again and me who have completely lost interest after the episode aired on 26th of feb will be more than happy to watch the serial again, and 100 of admirers like me will be so greatful to u. hope our request will be accepted. thank u sir.
Written by hema on 03.01.09
Hello Colors channel,
My appreciations to your programmes. However, this is to inform you that since the day Sugana becomes a widow, the viewership of “Balika Vadhu” has shrunk a great deal. You seem to be dwelling on scenarios of Rajput clans of Rajasthan of a bygone era. Please be slightly more modern and make this serial positive and optimistic. I am sure, no ‘Kalyani’ of today can be so cruel as has been portrayed can, otherwise the viewership of colors in general is likely to dwindle.
-regards.
Written by arun samant on 03.19.09