HLL is now Hindustan Unilever Ltd
India’s largest FMCG company, HLL has unveiled a new corporate identity represented by a new logo and also a new name Hindustan Unilever Limited (HUL).
The new name reflects the company’s heritage as well as the synergies it has with its global parent Unilever Plc. To reflect its India-specific focus, the company has chose to retain ‘Hindustan’ as the first word in the name.
The new identity positions the company as working on a local as well as a global platform.
HUL also unveiled a new logo consiting of 25 different icons which symbolises the company’s brands, organisation, values and its core idea of Vitality.
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the new logo of the company hul is very attractive and meaningful too.the co will achieve its mission by 2010.
The change of logo by HLL as well as its name may take some time to get it registered in the minds of the consumers , as, from past several years we all have been seeing a logo and have certain recall for the brand. Its change may not go well initially with the consumers. the new logo is depictive and creative. Goodluck to HINDUSTAN UNILEVER LIMITED on its change.