News, Analysis & Opinion about Indian Business

Income Tax website to have a new look

The official website of Income Tax department is being revamped and modified to host a whole range of features and utilities.

Availability of Products – The Trump Card

In India; where 7 million small stores serve a billion consumers with 25% of them earning less than a dollar a day; the winning brands have their sachet avatar which is essentially a 2 cent pack affordable to most consumers hence available at most retail outlets.

Zero Moment of Truth: The Power of Consumer Segmentation

Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.

Second Moment of Truth – The proof of pudding

Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.

Beating Bangalore Traffic Snag – Infy style

To beat the growing traffic menace in Bangalore and the loss in productivity hours, the posterboy company, Infosys has devised a financial reward scheme to counter the woes.

Virtual Credit Card from ICICI Bank

After HDFC Bank and Kotak Mahindra Bank, ICICI Bank have launched Virtual Credit Card (VCC) which is an add-on Visa credit card issued on the primary credit card.