Apart from the ongoing success of Ghajini, the movie has been able to create much hype in the corporate world through its well tuned and finely coordinated marketing campaign pre and post movie release.
News, Analysis & Opinion about Indian Business
Over a long period of time, there has been a constant debate over whether regular trading in shares should amount to an individual being taxed as ‘Business Income’ or ‘Income from Capital Gains’.
The reaction didn't go down too well with Ms Barkha Dutt and the legal team at NDTV forced Indian blogger Chyetanya Kunte to issue an unconditional apology.
LIC launched its much advertised policy, Jeevan Astha with great fanfare hoping to garner Rs.25000 crore in 45 days by delivering guaranteed returns.
Management is an extremely competitive profession; where one is pitted against the best of the best. He has to beat the performance benchmarks amongst his peer group, in order to forge his way ahead and have a successful career.
David Boyle realized that there is a bigger audience and decided to dub his film in Hindi and Tamil. The film Slumdog Millionaire got unprecedented media coverage (helped also by the Oscar nominations); and opened to packed houses across multiplexes in the country.
A survey was recently conducted across major cities in India to determine parameters that Indian consumers take into consideration when buying a mobile phone.
Lets now see how 2009 fares for the FMCG industry and the retail trade in India. For now the small store format still rules. For the 2% Modern retailers; they have to first look inwards and sort out the mess they are in; before they can look to serve the shoppers better.
To benefit the families of 17 slain security personnel in the 26/11 Mumbai terrorist attacks, Axis Bank has come forward with a novel way of setting up a special account "Account 26/11".
We look at one such Mega brand in the Indian context. The brand is called Amitabh Bachachan that has existed for the past 35 years.
Indore, like most Indian cities, till 3 years back had a public transport system run by contract mini buses run by operators who got their permit either due to their connections in the government or their ability to bribe the bureaucrats and politicians.
Cadbury launched Bourneville fine dark chocolate in India last quarter. Well coordinated marketing at relevant consumer touch points â€“ front page ad in Economic Times with catchy taglines ('Food of the Gods and other Top Management); upscale ad campaign targeted at the well healed.
With a wide ranging analysis and views about the possible reversal in share prices of equities in global markets in 2009, many research companies are coming out with their own take on the stocks that could outperform the market.
One approach adopted by some of the leading FMCG majors manages to cut across the clutter. It is to divide the Indian Consumer into three broad stereotypes based on a) their size of wallet, occupation and education and b) the sort of town/village or city they live in.
Game Changing Case Studies - we look at India Cinema (popularly called Bollywood) and what changed the game for the Indian film industry in the early 90s.
The official website of Income Tax department www.incometaxindia.gov.in is being revamped and modified to host a whole range of features and utilities.
In India; where 7 million small stores serve a billion consumers with 25% of them earning less than a dollar a day; the winning brands have their sachet avatar which is essentially a 2 cent pack affordable to most consumers hence available at most retail outlets.
Marketing is about influencing the consumer/shopper at all relevant touch points; be it in store, in home or outdoors.