India

All you wanted to know about GST

24 dec 2009

Probably the biggest tax overhaul system, which independent India has seen could be the introduction of Goods and Services Tax, leave apart the Direct Tax Code (which could replace the Income Tax Act, 1961).

3 Idiots Marketing Journey

20 dec 2009

3 Idiots Marketing Journey
Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives. This time is also no exception, with 3 Idiots slated to release on Christmas, the brand ‘Aamir’ is busy with his own style.

IPL 3.0 – Becoming a Cash Register Already

20 dec 2009

IPL 3.0 – Becoming a Cash Register Already
Recession may have taken a toll on economies and businesses worldwide, but not on Indian Premier League (IPL), which has become a pseudo Indian religion. Inspite of the controversy over IPL Commissioner Lalit Modi, and talks of IPL taking toll on player’s health and questions being asked about players giving priority to money over nation interest, the preparations for IPL 3.0, scheduled to commence on 12-March-2010, are in full swing.

For MasterCard & Visa Card holders in India

31 jul 2009

For MasterCard & Visa Card holders in India
The 3D Secure service adds a layer of security to online shopping so even if your credit card or debit cards gets stolen, it can’t be misused on the Internet. Learn how to get your debit and credit card verified by Visa or MasterCard in India.

Invest in Mahindra Holidays & Resorts IPO at lower price band

22 jun 2009

Invest in Mahindra Holidays & Resorts IPO at lower price band
With the stock market revival, the primary market is also witness to the boom with the launch of much awaited IPO from a known stable after a long gap. Mahindra Holidays & Resorts have launched their IPO, open between June 23-26 to raise Rs 162-192 crore at a price band of Rs.275-325.

Zoozoo has Competition – Reliance Communications steps in

18 jun 2009

Zoozoo has Competition – Reliance Communications steps in
The hugely successful Vodafone’s Zoozoo campaign have attracted scores of eyeballs and even forced competitors to take a look at this medium rather than signing multi-million stars. Reliance Communications is among the first to embrace it by launching a series of advertisements which will have five animated characters (named ‘humanised network bars’) representing network bars on a mobile phone.

Jet Airways expand low cost service with Jet Konnect

08 may 2009

Jet Airways expand low cost service with Jet Konnect
Airways with a 25.3% market share has made a surprise move of launching an additional low cost carrier brand ‘Jet Airways Konnect’ to augment its existing LCC ‘JetLite’ bought from Sahara Airlines.

Zoozoos in Vodafone TV Ads Aren’t Animated

03 may 2009

Zoozoos in Vodafone TV Ads Aren’t Animated
The Zoozoo ads have been created by O&M for Vodafone to convey different value added services of the mobile phone company including phone Backup, cricket alerts, etc.
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