Marketing is about influencing the consumer/shopper at all relevant touch points; be it in store, in home or outdoors.
News, Analysis & Opinion about Indian Business
Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.
First moment of truth refers to the instance when your brand interacts with the shopper in store; the interaction is instantaneous, decisive and can be inflective for the brand.
Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.
This South African country is on the verge of collapse with its economy, public health and food facing the worst crisis which one could ever imagine. Zimbabwe is experiencing a major currency shortage, which has led to hyperinflation and the current inflation rate is a staggering 231 million%. The prices there are doubling on a(…)
Ever since the fallout of world’s biggest investment banks, talks are ripe on how top analysts of the world have got it absolutely wrong in their predictions, be it real estate, commodities or equities. The biggest anomaly can be seen in case of predictions for oil as can be gauged from the predictions made by(…)
Swiss investment bank, UBS has given its own list of top 10 stock picks in Asia for 2009, and surprisingly the list has only one Indian company, Bharti Airtel Ltd., India’s largest mobile-phone operator. According to UBS, Asian markets would witness a rebound in 2009 due to better credit conditions and sudden rebound in global(…)
Watch the award winning Slumdog millionaire movie for free in a cinema hall. This offer is courtesy MySpace India.
DTH being a relatively new service in India, is experiencing a growth phase with Big TV, Sun Direct TV and Airtel Digital TV having launched their services to take on existing leading players Dish TV and Tata Sky.
To beat the growing traffic menace in Bangalore and the loss in productivity hours, the posterboy company, Infosys has devised a financial reward scheme to counter the woes.
Faced with stock market fall and safety of investments in various instruments, many investors are resorting to options which are safe and Government backed with decent returns. Apart from Bank FD, PPF, NSC, KVP, there is an option of investing in Bhavishya Nirman Bonds which are issued by NABARD, which claims to give attractive return(…)
After HDFC Bank and Kotak Mahindra Bank, ICICI Bank have launched Virtual Credit Card (VCC) which is an add-on Visa credit card issued on the primary credit card. The VCC does not have any plastic existence but can only be viewed online and can only be used for online transactions. The credit limit is the(…)
With the market reaching a two year low and pain not seeing to subside, the common question among most investors is whether we have reached the bottom and is it the best time to buy stocks. While reading today’s ET, I came across India VIX which is a Volatility Index based on the Nifty 50(…)
The Google SMS search service may be used for finding movie timings, weather, nearest pizza restaurant, currency conversion, train schedules, cricket scores and a host of other things.
ICICI Bank has started the first of its kind ‘Receive Funds’ facility where one can credit the amount from even a non ICICI Bank Account to an ICICI Bank Account without logging on the non-ICICI bank website or depositing cheque/ cash.
ICICI Home Finance Company recently announced the launch of its special Fixed Deposits which offers interest @11.15% p.a. on 15, 20 and 30 months fixed deposits. At the first sight the rate may seem pretty attractive when compared with other Fixed Deposits being offered by different banks. While many private sector banks offer up to(…)
The erstwhile DSP Merrill Lynch Mutual Fund has been renamed as DSP BlackRock Mutual Fund as a result of the global merger of ML’s AMC business with BlackRock in 2006. The change is more or less same as the shareholding patter, management, fund managers and investment objectives of the AMC remains the same. DSP group’s(…)
Bill Gates is in India and among other initiatives, he launched the DreamSpark program for all technical students in India. You get free software including web design and application development tools.
PayPal India – Transfer money from PayPal in Indian Rupee to any of your bank account in India. The PayPal transfer to Indian account is free and takes just a week for processing.
Every individual investor who has a tax liability of Rs5000 and above is liable to pay installment of advance tax. Here is a check list of the points one should consider while paying the amount, inorder to avoid interest penalty.