Interesting

India is Fighting Pirates to save Yoga

22 feb 2009

Alarmed by the growing number of instances of Western yoga gurus claiming copyrights to ancient “asanas”, the Government of India has decided to fight back. The Union Health Ministry has assembled a team of 200 researchers from the Council of Scientific and Industrial Research (CSIR) to put on record all known yoga postures and techniques in a comprehensive database called Traditional Knowledge Digital Library (TKDL).

The Branding of ‘Ghajini’

07 feb 2009

Apart from the ongoing success of Ghajini, the movie has been able to create much hype in the corporate world through its well tuned and finely coordinated marketing campaign pre and post movie release.

‘Big Boss’ success prompts telecast of ‘Big Brother’

05 dec 2008

Fresh from the success of ‘Big Boss Season 2’ on Colors, Viacom18 is launching the international version ‘Big Brother’ on Vh1, its international music and lifestyle in India. The show would be aired from Sun-Wed at10pm starting 10pm and the version shown in India shall be ‘Big Brother Season 9’ shown in USA, also known as ‘Till Death Do You Part’.

Beating Bangalore Traffic Snag – Infy style

25 nov 2008

To beat the growing traffic menace in Bangalore and the loss in productivity hours, the posterboy company, Infosys has devised a financial reward scheme to counter the woes.

Now not only send but also receive money through Internet Banking

12 nov 2008

ICICI Bank has started the first of its kind ‘Receive Funds’ facility where one can credit the amount from even a non ICICI Bank Account to an ICICI Bank Account without logging on the non-ICICI bank website or depositing cheque/ cash.

Withdraw PayPal Money Directly to A Bank Account in India for Free

31 oct 2008

PayPal India – Transfer money from PayPal in Indian Rupee to any of your bank account in India. The PayPal transfer to Indian account is free and takes just a week for processing.

Tata Sky become first DTH service to provide DVR

14 oct 2008

Faced with increased competition from Airtel Digital TV and Big TV, Tata Sky has launched a new service Tata Sky+, which uses the much awaited personal video recorder (PVR) technology. PVR allows viewers to Pause TV, Rewind and even Record one channel while watching another channel.

The Balika Vadhu Effect: Colors set to become number one TV channel

10 oct 2008

Remember 2001, when the beleaguered Star Plus channel launched KBC and Kyunki Saas…. to instantly garner the top spot in the Indian TV market. Now 7 years hence, Colors channel has Anandi to its help and is slated to become the number one channel after overtaking Sony and Zee to already become the second most watched channel after leader Star Plus.

‘Pizza Hut’ may change name to ‘Pasta Hut’, acceptance may not be universal in India

09 oct 2008

Pizza Hut, the world’s largest pizza chain is changing its name to ‘Pasta Hut’ in 30 select outlets of UK inorder to promote healthy foods, attract new customers and move upmarket.

Yoga Camp for Google Chrome Users in India

03 oct 2008

This roadside banner is for a Yoga Camp in India and is probably targeted at geeks and early tech adopters who work for IT companies in Gurgaon.

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