Twitter Introduces Text Ads

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Published in: exclusive - Twitter

twitter text ads

Twitter is experimenting with sponsored text-ads on their website that show-up just after the “trends” section. The first round of text-ads mainly promoted Twitter apps and other services built around the Twitter ecosystem but that is no longer the case.

Twitter’s new ad format includes a website URL that takes you straight to the advertiser’s website (NFL in this case) and there’s a related hashtag to help you see related tweets on Twitter search.

A bit surprising thing about this new format is that nowhere does it says that these are advertisements or sponsored links. I could only figure that out after looking at the HTML source of the Twitter website (class = “promo”). Also they don’t use a nofollow for ads but that should not be an issue as the ads appear only in the timeline of logged-in Twitter users.

twitter source code

Published in: exclusive - Twitter

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Web Geek, Tech Columnist
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Amit Agarwal

Amit Agarwal is a Google Developer Expert in GSuite and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. Read more on Lifehacker and YourStory

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