This is why Google is Redirecting Blogger Blogs

Written by Amit Agarwal on Jul 20, 2012

Google is now redirecting all blogs in India to a different address.

The change is live in India but Google is planning to take a similar approach in other countries as well. So a blog like could redirect to for a visitor in Pakistan or to when viewed from Singapore.

Selective Censorship

So why is Google switching to country-specific URLs? The answer is simple – this gives them the ability to censor (or remove) content hosted on Blogger country-wise.

By utilizing ccTLDs, content removals can be managed on a per country basis, which will limit their impact to the smallest number of readers. Content removed due to a specific country’s law will only be removed from the relevant ccTLD.

For instance, if the Indian government (or court) orders Google India to remove offensive content from a blog hosted at, Google can simply block those pages in India while they’ll continue to be available in other parts of the world.

This looks like a good approach though I wonder if the recent demands from Indian ministers to pre-screen content have forced Google to implement such a solution.

The courts and the other law enforcement agencies in India sent Blogger a total of 39 content removal requests in the first half on 2011 according to Google’s transparency report.

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