Why Your Company Needs a Blog and some Web 2.0 Presence

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Published in: inspiration

David Pogue of New York Times lists the advantages of blogging and participating in social media like Facebook, YouTube, MySpace, etc.

Some reasons - you’ll gain trust, goodwill and positive attention. You’ll put a human face on your company. And you’ll learn stuff about your customers that you wouldn’t have discovered any other way.

“When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.

It’s not just blogging, either. It could be podcasts. Or videos. Permit the public to make mash-ups using your company’s characters, logos, music or products. Let’s have some more inside looks: at your product design cycles, your focus groups, your rejected designs, your employee cubicle videos.” Link.

Published in: inspiration

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Web Geek, Tech Columnist
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Amit Agarwal

Amit Agarwal is a Google Developer Expert in GSuite and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India. Read more on Lifehacker and YourStory

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