How to Structure Your Web Pages for Effective SEO

If you are not sure how to structure web pages for effective SEO, check this illustration from SEOMoz that shows how a “perfectly” optimized page should look like.

seo page structure

Here are some key points from the story based on their internal research:

  • It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit.
  • Important keywords should, preferably, be featured in the first few words (50-100, but hopefully even sooner) of a page’s text content. The engines do appear to have some preference for pages that employ keywords sooner, rather than later, in the text.
  • It’s impossible to pinpoint the exact, optimal number of times to employ a keyword term/phrase on the page, but this simple rule has served us well for a long time - “2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy.”

More on seomoz.org.

Amit Agarwal

Amit Agarwal

Google Developer Expert, Google Cloud Champion

Amit Agarwal is a Google Developer Expert in Google Workspace and Google Apps Script. He holds an engineering degree in Computer Science (I.I.T.) and is the first professional blogger in India.

Amit has developed several popular Google add-ons including Mail Merge for Gmail and Document Studio. Read more on Lifehacker and YourStory

0

Awards & Titles

Digital Inspiration has won several awards since it's launch in 2004.

Google Developer Expert

Google Developer Expert

Google awarded us the Google Developer Expert award recogizing our work in Google Workspace.

ProductHunt Golden Kitty

ProductHunt Golden Kitty

Our Gmail tool won the Lifehack of the Year award at ProductHunt Golden Kitty Awards in 2017.

Microsoft MVP Alumni

Microsoft MVP Alumni

Microsoft awarded us the Most Valuable Professional (MVP) title for 5 years in a row.

Google Cloud Champion

Google Cloud Champion

Google awarded us the Champion Innovator title recognizing our technical skill and expertise.

Email Newsletter

Sign up for our email newsletter to stay up to date.

We will never send any spam emails. Promise.