Google’s URL Shortener Supports Custom Aliases

Written by Amit Agarwal on Mar 13, 2010

Google’s URL shortening service – – supports custom aliases just like and but it appears that they have enabled this feature only for internal use.

For example, the URL will take you straight to Matt Cutts’ blog.

Some people have managed to reverse-engineer the API by reading the Google Toolbar’s request ( like this bookmarklet) but that doesn’t support the custom alias yet.

Google Short URLs on Twitter

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