Lets now see how 2009 fares for the FMCG industry and the retail trade in India. For now the small store format still rules. For the 2% Modern retailers; they have to first look inwards and sort out the mess they are in; before they can look to serve the shoppers better.
Zero Moment of Truth in Marketing - An average consumer comes across 6 million brand messages every year across various media - TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.
Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.
Future Group is betting big on development of retail media spaces through Future Media. It has launched the first retailer-owned channel in India called Future TV currently being aired at Big Bazaar, Pantaloon, Central, Food Bazaar and Home Town stores in Mumbai, Delhi and Bangalore.
After the top 8 metros of India, its now focus on tier II and III cities as these cities would drive the investment and growth phase of the country owing to the huge unexplored potential in these cities.
In the era of upcoming malls and discount stores with new offers every other day, that claims to fill your basket for less, you should be handy with a protective gear and prefarably, have a bodyguard accompanying you.
About The Author
Amit Agarwal is a web geek and founder of Digital Inspiration, a popular tech & how-to website since 2004 ..read more