Zero Moment of Truth in Marketing - An average consumer comes across 6 million brand messages every year across various media - TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.
Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.
list.it, or the Latitudinal Information Scrap Trapper that Indexes Things, is a small, simple note-keeping Firefox extension designed by MIT researchers to help you manage the tons of little information bits you need to keep track of each day.
The year 2008 saw the emergence of some great pocket video cameras that are no larger than your mobile phone, inexpensive, they shoot good-looking video and are almost as easy to operate as an iPod - no confusing controls, just a single record button. These pocket camcorder attach to the computer via the USB port and record video in a straight-to-web format perfect for YouTube and other video sharing websites.