The Stop and the Reload buttons in any web browser are interchangeably required - the Stop button is used when a web page is in the loading state while the Reload (or Refresh) button is only needed when the page has loaded either completely or partially.
With a wide ranging analysis and views about the possible reversal in share prices of equities in global markets in 2009, many research companies are coming out with their own take on the stocks that could outperform the market.
One approach adopted by some of the leading FMCG majors manages to cut across the clutter. It is to divide the Indian Consumer into three broad stereotypes based on a) their size of wallet, occupation and education and b) the sort of town/village or city they live in.
In India; where 7 million small stores serve a billion consumers with 25% of them earning less than a dollar a day; the winning brands have their sachet avatar which is essentially a 2 cent pack affordable to most consumers hence available at most retail outlets.
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