There’s little denying that Facebook, Twitter and Google+ are the three most active social networks at this time where billions of pieces of content are shared every single day.
To give you an idea, more than 200 million tweets are written every day by 100+ million users on Twitter while the numbers are even more impressive for Facebook. The 800+ million users of Facebook like and share more than 2 billion posts per day. Google+ is growing at an impressive rate but is still a relatively small player with 43 million users.
Thus, as a web publisher, it definitely makes lot of sense for you to share your content across all these channels but have you ever wondered which of these networks have the highest engagement level? Which of them would bring the maximum eyeballs to your content?
Kevin Rose, best known as the founder of Digg, recently did an interesting experiment. He shared the same web article on his Twitter, Facebook and Google+ profiles simultaneously and, with the help of bit.ly analytics, calculated the number of clicks coming from each of these social networks for the next two days. The results aren’t very surprising.
Kevin has 1.2 million followers on Twitter who clicked on the link ~5800 times. Some 135k people have added Kevin to their Google+ circle and that got him ~3600 clicks. Finally, his 261k subscribers on Facebook clicked on the link link more than 11000 times.
The click-through ratio, or the engagement level, was the highest on Facebook which shouldn’t surprise many.