While the lone Chrome Ad that aired on TV earlier this year was made by employees of Google Japan, Google hired external advertising agencies – Glue in London and BBH* in New York – to produce the latest video ads for Chrome.
The Making of Google Chrome Ads
Here’s a quick behind-the-scenes video that shows how these impressive Chrome ads were made using real-world objects:
These web-only commercials highlight the unique features in Chrome and were released around the same time when Google launched Chrome for Mac and Linux.
Each spot promotes different features of Chrome, such as speed, stability, security and customizable themes. Of course, the placement of the online commercials comes at attractive cost – free – as Google owns YouTube, but it’s notable that Google for the first time turned to ad shops to help get the word out about the browser. [AdAge]
And, for your viewing pleasure, here’s the complete Chrome series in one video.
[*] BBH is the same creative agency that produces the popular Axe commercials.