The next time you jot out a set of instructions or tasks for someone to follow, keep in mind that the choice of fonts might well determine if that job gets done or not.
The researchers at University of Michigan gave students written instructions for an exercise routine but these instructions were printed using two different font styles.
The first set used a plain Arial font that is easier to read while the second set had instructions written using a slightly fancier typeface that may appear beautiful but is actually harder to read.
Interestingly, it was found that students who received the instructions written in normal font were more likely to go through the tasks than the ones who received the same set of instructions but written in a fancy font.
The students probably associated (or mistook) the ease of reading the text with the ease of actually executing the instructions and they avoided reading tasks that were in printed using hard to read fonts. So if you are finding it hard to stick to your exercise routine, you know who to blame – the font.