Search Engine Optimization Tips for Bloggers – Matt Cutts

Written by Amit Agarwal on May 31, 2009

Matt Cutts of Google shared some SEO tips that may help improve the ranking of your blog in Google and other search engines.

Keyword relevance – Choose words users are likely to type, and include them naturally in blog posts. For example, a blogger can use name variations referring to the same device: usb drive, thumb drive, flash drive, pen drive.” Cutts recommends ALT attributes.

URL structure – WordPress default URL structure uses question marks and numbers, instead of day and name, month name, etc.. Cutts says these types of URLs improve aesthetics, usability, and forward-compatibility. For URL paths with keywords in them, Cutts says dashes (hyphens) are preferred over underscores to separate words, but no spaces between words is a bad idea (example.com/my-keywords).

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