Good bloggers work like dogs. You can’t expect readers to show up unless you show up. And the internet never closes. So Arrington is at his desk in his house about ten minutes after he wakes up. Then he writes all day. CNet editor Michael Parsons analyses the possible issues when turning the one-man blog into a full scale media publishing company.
Arrington is trying to expand his blog by adding a bunch of other blogs that will turn him into a media empire. This strikes me as a huge challenge. Blogging is a performance art, like juggling. Some people can do it very well, but have you ever tried to manage a troop of jugglers?
If the bloggers Arrington attracts are as good as him, they can quite easily set up on their own and tell him to go swivel. If they’re not as good, we’ll just keep reading Arrington. It’s very hard to take a maverick talent and turn it into an institution. And when Arrington is in meetings to discuss the page layouts for additional blogs and settling the awkward personality conflict between two people in his team, he won’t be writing great stuff or networking with people to inform that writing. One man can’t do everything. Link