Zoozoo has Competition – Reliance Communications steps in

Written by Amit Agarwal on Jun 18, 2009

Reliance Mobile Humanised Network BarsThe hugely successful Vodafone’s Zoozoo campaign have attracted scores of eyeballs and even forced competitors to take a look at this medium rather than signing multi-million stars.

Reliance Communications is among the first to embrace it by launching a series of advertisements which will have five animated characters (named ‘humanised network bars’) representing network bars on a mobile phone.

These characters would advertise the features and VAS of the mobile service. In future the concept may be extended to further leverage the idea with other commercial services according to bs.com.

Now, one can even expect a counter-ad from the stable of Vodafone.

Document Studio

Generate beautiful and pixel-perfect documents in PDF, Word, Excel or PowerPoint.

Download New
Mail Merge

Send personalized emails from Gmail, include unique attachments, track opens and more.

Download Popular
Save Emails

Download email messages and file attachments from Gmail to your Google Drive.

Download Popular

Subscribe to our Email Newsletter