News, Analysis & Opinion about Indian Business

Retail Trade in India – Small Store Format is still the King

Bank Account 26/11- an Axis Bank initiative

Brand Amitabh Bachchan – And Its Life Cycle

Indore City Buses – Most Profitable Public Transport in India

Brand Bournville Hits the Bulls Eye in India

Stocks that Warren Buffet could choose for Investing in India

Marketing to the Diverse Indian Consumer

What Changed the Game for Indian Film Industry in Early ’90s

Income Tax website to have a new look

Availability of Products – The Trump Card

Marketing – Not Just Advertising

Zero Moment of Truth: The Power of Consumer Segmentation