This is brilliant thinking.
Tesco launched in South Korea as Homeplus. The company was growing in Korea but was still ranking behind the leader E-Mart.
To increase sales, one option was to increase the number of physical stores across the country but
Tesco Homeplus tried a rather unique experiment.
They setup large “virtual stores” in different subway stations that were like large billboards but looked exactly like the displays of a real store. People can just scan the QR code next to the product image on the display using their mobile phone and shop while they’re still waiting for train to arrive.