Right-to-Forget Law for Reputation Management

Currently the only way to deal with negative buzz about you or your product on the Internet is through good publicity. But the French have proposed a new solution:

A proposed law in the country would give net users the option to have old data about themselves deleted.

This right-to-forget would force online and mobile firms to dispose of e-mails and text messages after an agreed length of time or on the request of the individual concerned. link.