While Google on an average shares around 70% of AdSense revenue with publishers, Google told Jeff Jarvis that they “would consider giving more transparency about revenue splits in AdSense.”
At the DLD conference in Munich Monday, Burda CEO Paul-Bernhard Kallen, on a panel with Drummond, said publishers wanted transparency and their “fair share.” I asked him, a fair share of what — AdSense? Kallen said yes…
At today’s briefing, Nikesh Arora [President of Sales, Google] said that the company was considering more transparency. I confirmed with Google’s people that this was new. I suspect that they’re not going to promise the possibility and not deliver something. link.