Google says they’ll soon offer users an option to opt-out of their Google Analytics system. That basically means that if you visit a website that uses Google Analytics for tracking, your visit won’t be recorded by Google.
Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. link.
The opt-out feature in Google Analytics will be rolled out in the coming weeks but if like to remove tracking right now, here’s a trick:
Open your Windows hosts file and add the following line:
# [Google Analytics]
127.0.0.1 www.google-analytics.com
Related: Prevent Google Analytics from Tracking You