Like a mind map, Google Wonder Wheel offers you a new way to visualize search queries and topics that may be related to your search query.
If you have a website, the query suggestions offered by Google Wonder Wheel may help you brainstorm topics that are related to your niche and you may also get ideas for your next blog post.
Kate Morris offers another interesting use of Wonder Wheel on distilled.co.uk – for research keyword phrases and even for determining your site structure:
If you have a site about stuffed animals, a quick search using the Wonder Wheel shows that searchers are looking for stuffed cats and dogs, and some competitors include Toys R Us and Build a Bear. From this information, you might structure the site by animal, size, and also by brand.
Kate also share the example of queries like “cake pans” that let her to square cake pans and “how to make a wedding cake.” If she could combine these topics, the page could be about “how to bake a square tiered wedding cake.”