Some popular Comedy Central shows including The Daily Show and The Colbert Report will longer be available for online viewing on Hulu.
Andrew Baron looks at some possible reasons that may have prompted Viacom to move their shows off Hulu:
Whatever they get for ad sales over there at Hulu is going to be split up between Hulu and Comedy Central. Why should Comedy Central cut in Hulu on their ad money? They can sell their own ads for a premium and make 100% of the share if they do it themselves.
Some shows may be glad to give Hulu 50% or even more of the rev share because Hulu brings an audience they don’t already have. But eventually, for any top show, the leverage tide will turn and the middle person will be the first to go. link.